Business description Roku is the market leader in the streaming TV industry, with 43M accounts. The business has two segments, Player and Platform. The Player segment consists of Roku’s hardware, its streaming devices, while the Platform segments (70% of revenues, up from 45% in 2017) consists of revenue generated from the Roku operating system, including advertising revenue (most of the revenues), subscription revenue and transaction revenue. The Player segment carries gross margins below 10% as Roku prioritizes its installed base rather than profit in this segment.
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